New and Improved Ariel Matic gives you tough stain removal for a bright clean in just 1 wash. Especially designed to be used in front loading machines, Ariel Matic Front Load offers brilliant stain removal for full loads. The new Brightguard technology keeps your clothes bright wash after wash. Ariel Matic powder also provides deep down cleaning and long-lasting freshness. Formulated specifically for fully automatic washing machines, it generates the right amount of foam in the machine to deliver superior cleaning inside the machine itself, without damaging the machine due to excess foam. It requires just 1 scoop for normal loads, and 1.5 scoops for heavy loads, providing performance along with value.