Colgate max fresh blue toothpaste unleashes an intense blast of lasting freshness in your mouth, each time you brush with Colgate Maxfresh Peppermint Ice gel toothpaste.Infused with cooling crystals, this blue gel toothpaste keeps your breath fresh for long hours The refreshing peppermint ice flavor and the trusted protection of Colgate Max fresh blue gel keeps you ready for the day with a sparkling white smile and fresher breath.Colgate - 1 brand recommended by dentists + Oral Care Professional Brand Recommendation Study conducted by IPSOS in May 2015.Peppermint Ice blue gel variant